WHBM holds their annual dress event

White House Black Market just recently held their annual spring dress event. The event took place at every WHBM store from 5 p.m. to 9 p.m on a weekday night. Invitations were sent out to random Black Book members, but any customer that came in the store was included in the event. The stores provided refreshments including cookies and water and gave out roses to customers who made a purchase.

The event was used to promote WHMB's new spring dress collection. Store employees were encouraged to wear dresses and to talk about the new dresses with each of the customers. The dress event will continue throughout the rest of the month of April, but will not be as elaborate as the first night.